Best Buy

Client

Best Buy wanted to increase awareness for its Black Friday and Cyber Monday deals. To do this, they sought AdMedia's help and ran a number of display ads across our publisher network as well as on our owned and operated websites.

Campaign Objectives

  • Increase brand awareness
  • Send traffic to their deals page
  • Get people excited about their holiday offers

Key Highlights

  • Best Buy saw a lift in conversations for the brand, especially when it came to its deals on electronics
  • Numerous variations of display ads were deployed across hundreds of websites
  • Results drove the brand to re-activate their campaigns on our network

Results

Cost-per-click: $1.50
Impressions: 3,000,000
Clicks: 12,000
Lift in awareness: 80%
Savings from other ad networks: 40%

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