Case Study

Client wanted to reinforce its brand and remind users that it is the best and most convenient source for flowers, centerpieces, gift baskets, and more. In order to meet this goal, AdMedia deployed targeted display, search, and mobile ads.

Campaign Objectives

  • To increase brand awareness
  • To drive traffic to
  • To showcase the site's wide selection of flowers and gift items

Key Highlights

  • Sponsored search results for were served up to users searching for gift ideas online
  • Display ads were deployed on shopping websites and on AdMedia's relevant properties
  • The brand increased traffic and conversions thanks to the campaign


Cost-per-click $0.85
Impressions 1,320,000
Clicks 13,090
Lift in awareness 30%
Conversion rate 0.95%
Savings from other ad networks 80%

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