Case Study

8x8 - VoIP Phone and Conferencing Service


Always striving for innovation, 8x8 was ready to create more satisfied customers by expanding awareness of its VoIP phone and conferencing services among small businesses. After seeking AdMedia's help, they were able to run a variety of ads across our vast publisher network.

Campaign Objectives

  • Increase brand awareness among small business owners
  • Boost traffic to their products page

Key Highlights

  • Sponsored ads on our owned and operated properties yielded a high rate of conversions
  • Hundreds of display and video ads were distributed across numerous business-related websites, including several AdMedia affiliates
  • Delivered new visitors to the site within the first week of the campaign


Unique Visitors 54% increase
Total Visits 87% increase
Cost per Unique Visitor 45% decrease
Cost per Visit 69% decrease
Maintained Audience Engagement 3.7+ PVs/visit
Click-Through Rate 1.92%

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