Case Study
Alamo
Client
There are plenty of options out there when it comes to renting a car, so when Alamo wanted to get a leg up on the competition, they utilized a paid search campaign to help them get in front of more users. Now they're gaining more exposure than they thought was possible.
Campaign Objectives
- Improve brand recognition to a larger base of potential clients.
- Increase views by displaying company on all major search engines.
- Keep up with the other companies in the industry.
Key Highlights
- Views increased dramatically within days of running the campaign.
- Conversion rates increased.
- Put Alamo in a brighter light, matching them with competitors in the industry.
Results
| Cost-per-click | $2.70 |
| Impressions | 9,100,000 |
| Clicks | 38,000 |
| Lift in awareness | 48% |
| Conversion rate | 2.2% |
| Savings from other ad networks | 44% |
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