Case Study
Best Buy
Client
Best Buy wanted to increase awareness for its Black Friday and Cyber Monday deals. To do this, they sought AdMedia's help and ran a number of display ads across our publisher network as well as on our owned and operated websites.
Campaign Objectives
- Increase brand awareness
- Send traffic to their deals page
- Get people excited about their holiday offers
Key Highlights
- Best Buy saw a lift in conversations for the brand, especially when it came to its deals on electronics
- Numerous variations of display ads were deployed across hundreds of websites
- Results drove the brand to re-activate their campaigns on our network
Results
| Cost-per-click | $1.50 |
| Impressions | 3,000,000 |
| Clicks | 12,000 |
| Lift in awareness | 80% |
| Savings from other ad networks | 40% |
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