Case Study

Build A Bear Workshop


Some of the best gifts come from Build A Bear Workshop where you are able to create everything on your teddy bear. They wanted to put emphasis on their abilities through the use of banner ads that would display on relevant sites.

Campaign Objectives

  • Display ads based on relevance to gifts, teddy bears and other keywords.
  • Increase conversion rates on users visiting their website.
  • Geo-target those in an area close to Build A Bear stores.

Key Highlights

  • Increased online and in-stores sales.
  • Reached an interested audience through keyword relevance.
  • Banners displayed in multiple styles and sizes to avoid intrusions on websites.


Cost-per-click $2.83
Impressions 12,100,000
Clicks 45,000
Lift in awareness 46%
Conversion rate 2.6%
Savings from other ad networks 40%

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