Case Study
CarsDirect
Client
CarsDirect wanted to improve their list of affiliates and earn more brand trust and recognition so they decided to invest in a paid search campaign. The results were all positive for CarsDirect and they continue their success.
Campaign Objectives
- Increase brand awareness and trust.
- Add on to their growing list of affiliates.
- Earn more views and clicks.
Key Highlights
- Displayed on the top search engines earning trust in the brand.
- Grew upon the list of affiliates.
- Saw a significant rise in amount of clicks and page views per visit.
Results
| Cost-per-click | $2.70 |
| Impressions | 7,450,000 |
| Clicks | 34,100 |
| Lift in awareness | 35% |
| Conversion rate | 2.2% |
| Savings from other ad networks | 49% |
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