Case Study



CarsDirect wanted to improve their list of affiliates and earn more brand trust and recognition so they decided to invest in a paid search campaign. The results were all positive for CarsDirect and they continue their success.

Campaign Objectives

  • Increase brand awareness and trust.
  • Add on to their growing list of affiliates.
  • Earn more views and clicks.

Key Highlights

  • Displayed on the top search engines earning trust in the brand.
  • Grew upon the list of affiliates.
  • Saw a significant rise in amount of clicks and page views per visit.


Cost-per-click $2.70
Impressions 7,450,000
Clicks 34,100
Lift in awareness 35%
Conversion rate 2.2%
Savings from other ad networks 49%

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