Case Study
HomeAdvisor
Client
HomeAdvisor wanted their PayPerCall campaign in the forefront, providing their own lead generation that proved to be hassle-free for the audience. They wanted to show up where it matters the most and get attention from interested parties.
Campaign Objectives
- Provide positive directives to the PayPerCall campaign.
- Target the relevant audience.
- Inspire targeted audience initiative to utilize HomeAdvisor's campaign.
Key Highlights
- Provided display ads on relevant sites.
- Deployed different ad sizes to fit on multiple blogs and websites throughout the web.
- Brand awareness was increased to new heights for HomeAdvisor.
Results
| Cost-per-click | $2.80 |
| Impressions | 8,570,000 |
| Clicks | 37,600 |
| Lift in awareness | 64% |
| Conversion rate | 2.8% |
| Savings from other ad networks | 39% |
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