Case Study

Hudson Reed


Hudson Reed is a global manufacturer and online retailer of designer radiators, showers, shower panels and faucets. They are unique in the fact that they do not possess any retail showrooms nor do they distribute catalogs or brochures. Specializing in contemporary and traditional fixtures, they serve over 10,000 customers a month.

Campaign Objectives

  • Expand search marketing campaigns to hit specific high-market, high-income cities.
  • Direct traffic to general store pages and specific product pages.
  • Improve on market share and page ranking versus competitors like Kohler.
  • Push the growth of their online and telephone ordering system.

Key Highlights

  • Delivered visitors to relevant product pages through strategic bidding of prime keywords.
  • Highlighted the ease-of-use of their online and telephone ordering system.
  • Boosted the brand recognition to targeted countries where they outdid their more recognized competition.


Unique Visitors 78% increase
Total Visits 82%
Cost per Unique Visitor 40% decrease
Cost per Visit 46% decrease
International Visitors 81% increase
Search engine rankings Top 10 results

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