Case Study

Client is an online shoe retailer selling leading brands of dresses, athletic and casual footwear. Similar to Zappos and Amazon, the online site offers fast delivery and unparalleled customer service. Daily, weekly and monthly specials and contests are promoted on many of their online

Campaign Objectives

  • Push traffic to specials, promotions and contests through multiple online channels.
  • Parallel the strategy of established shoe retailers and get a piece of their market share.
  • Improve overall and search engine traffic up to 50%
  • Push big promotions of partnered brands on online media buys and search ads.

Key Highlights

  • Increased revenue numbers on promotions and specials through highlighting discount codes.
  • Boosted traffic to their seasonal and holiday promotions from creative search ad copy.
  • Organic search traffic increased by over 40% due to recommendations on meta info.
  • Doubled the number of traffic sources due to cross-channel marketing across all devices.


Unique Visitors 72% increase
Total Visits 89% increase
Cost per Unique Visitor 60% decrease
Cost per Visit 65% decrease
Keyword-specific traffic 35% increase
Traffic sources 75% increase

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