Case Study

PennyTalk - Earn $25 on First Purchase of Calling Card


PennyTalk wanted to expand its business into the mobile market. It wanted to get more customers to download their apps and save money on their international calls. With AdMedia, they were able to reach out to customers both old and new through dynamic ads and an irresistible offer.

Campaign Objectives

  • Increase downloads of the PennyTalk mobile app
  • Increase calling card sales from mobile devices
  • Reach out to old customers through their mobile devices

Key Highlights

  • Targeted previous customers through their location, search keywords, and online shopping habits
  • Display ads containing a $25 offer were deployed both on the web and on mobile
  • Increased downloads of PennyTalk mobile apps for Android, iPhone, and BlackBerry


Unique Visitors 73% increase
Total Visits 90% increase
Cost per Unique Visitor 34% decrease
Cost per Visit 60% decrease
Maintained Audience Engagement 3.3+ PVs/visit
Click-Through Rate 0.8%

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