Case Study
SodaStream (Soda-Club) USA
Client
SodaStream USA had one goal in mind: to increase the appeal of its product and boost its sales. As a leader in the field of water-based soda makers, SodaStream was looking to get the word out about this classic kitchen appliance in a way that would appeal to modern tastes through the power of online media.
Campaign Objectives
- Increase Pay Per Click (PPC) conversion rates
- Create banner ads and preroll video commercials
- Develop a cross-channel advertising strategy
Key Highlights
- Focused on attracting users who were interested in other appliance brands and classic designs
- Rolled out over 200 new ad combinations
- Coordinated with 8 soda company websites as platforms for hosting a 30-second preroll ad, complete with customer testimonials
Results
| Unique Visitors | 49% increase |
| Total Visits | 100% increase |
| Cost per Unique Visitor | 73% decrease |
| Cost per Visit | 61% decrease |
| Maintained Audience Engagement | 3.1+ PVs/visit |
| Click-Through Rate | 1.5% |
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