Case Study
Steve Madden
Client
Steve Madden is a footwear company based on the shoe and apparel designs of fashion entrepreneur, Steve Madden. A leading retailer in many mall locations today, their online store and Zappos portal receive a constant flow of traffic and sales. Aside from their conventional marketing efforts, the company has even more successful social media campaigns.
Campaign Objectives
- Help establish branded online magazine and social media profiles, memes and hashtags.
- Evenly push traffic to the special shops of the site (kids, footwear, apparel, accessories)
- Promote discount codes and free shipping deals to online shoppers.
- Promote items of varying prices, budget to luxury, through search ads.
Key Highlights
- Online sales increased dramatically
- Specialty shops of the site had increased traffic which led to a rise in revenue.
- Paid search campaigns were cleaned up and organized and now direct to appropriate landing pages.
Results
| Unique Visitors | 45% increase |
| Total Visits | 51% increase |
| Cost per Unique Visitor | 32% decrease |
| Cost per Visit | 36% decrease |
| Keyword-specific traffic | 35% increase |
| Traffic sources | 53% increase |
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