Case Study

Steve Madden


Steve Madden is a footwear company based on the shoe and apparel designs of fashion entrepreneur, Steve Madden. A leading retailer in many mall locations today, their online store and Zappos portal receive a constant flow of traffic and sales. Aside from their conventional marketing efforts, the company has even more successful social media campaigns.

Campaign Objectives

  • Help establish branded online magazine and social media profiles, memes and hashtags.
  • Evenly push traffic to the special shops of the site (kids, footwear, apparel, accessories)
  • Promote discount codes and free shipping deals to online shoppers.
  • Promote items of varying prices, budget to luxury, through search ads.

Key Highlights

  • Online sales increased dramatically
  • Specialty shops of the site had increased traffic which led to a rise in revenue.
  • Paid search campaigns were cleaned up and organized and now direct to appropriate landing pages.


Unique Visitors 45% increase
Total Visits 51% increase
Cost per Unique Visitor 32% decrease
Cost per Visit 36% decrease
Keyword-specific traffic 35% increase
Traffic sources 53% increase

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