Case Study
USInsurance.com
Client
While they provide multiple types of insurance, USInsurance.com wanted to get their business out into the world with more emphasis on providing a smart way to shop for insurance. They wanted to run a paid search campaign in order to get their brand in front of more viewers and potentially more clients.
Campaign Objectives
- Provide a successful campaign in order to increase views.
- Enhance the marketing campaign for USInsurance and provide additional assistance as needed.
- Analyze, adjust and guide the campaign to maximize efficiency.
Key Highlights
- Increased rate of views, thus increasing conversion rates.
- Provided detailed help in order to get campaign up and running smoothly.
- Improvement in monthly revenue since beginning paid search campaign.
Results
| Impressions | 12,340,000 |
| Clicks | 42,000 |
| Lift in awareness | 62% |
| Conversion rate | 2.8% |
| Savings from other ad networks | 47% |
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