Case Study - the smart way to shop for and buy insurance.


While they provide multiple types of insurance, wanted to get their business out into the world with more emphasis on providing a smart way to shop for insurance. They wanted to run a paid search campaign in order to get their brand in front of more viewers and potentially more clients.

Campaign Objectives

  • Provide a successful campaign in order to increase views.
  • Enhance the marketing campaign for USInsurance and provide additional assistance as needed.
  • Analyze, adjust and guide the campaign to maximize efficiency.

Key Highlights

  • Increased rate of views, thus increasing conversion rates.
  • Provided detailed help in order to get campaign up and running smoothly.
  • Improvement in monthly revenue since beginning paid search campaign.


Impressions 12,340,000
Clicks 42,000
Lift in awareness 62%
Conversion rate 2.8%
Savings from other ad networks 47%

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