Client

Best Buy wanted to increase awareness for its Black Friday and Cyber Monday deals. To do this, they sought AdMedia's help and ran a number of display ads across our publisher network as well as on our owned and operated websites.

Campaign Objectives

• Increase brand awareness
• Send traffic to their deals page
• Get people excited about their holiday offers

Key Highlights

• Best Buy saw a lift in conversations for the brand, especially when it came to its deals on electronics
• Numerous variations of display ads were deployed across hundreds of websites
• Results drove the brand to re-activate their campaigns on our network