Client

Macy's wanted to increase awareness, sales, and conversions in the high-end market. To accomplish this, AdMedia ran a combination of remarketing, search, and display ads geared towards shoppers looking to buy luxury goods.

Campaign Objectives

• Increase brand awareness and sales in the high-end market
• Position Macy's as the go-to department store for luxury goods
• Reach users and get them to visit Macys.com

Key Highlights

• AdMedia ran search and display ads across its publisher sites in the luxury goods market
• The campaign was able to send targeted, search-based traffic to Macys.com
• The campaign was also able to lift brand awareness among high-end shoppers