Client

Microsoft's advertising goal was simple: to build awareness and drive traffic to its websites and retail locations. In order to accomplish this, AdMedia ran a number of targeted campaigns and deployed them across multiple channels, including display, search, mobile, and video.

Campaign Objectives

• Increase Microsoft's ecommerce and retail presence through awareness campaigns
• Generate buzz for products such as the Surface 2 Tablet, Xbox, PC, and Windows Phone
• Drive foot traffic towards Microsoft's retail stores and website

Key Highlights

• AdMedia ran multiple campaigns in a variety of channels, including display, mobile, video, and search
• Microsoft was able to increase awareness for its products and overall brand
• The campaign was also deployed both on publisher sites as well as AdMedia's owned and operated properties for maximum results