Client

To promote its latest line of laptops, Toshiba launched a massive cross-channel advertising campaign with AdMedia. A variety of search, display, video, and intext ads were deployed on multiple web and mobile websites.

Campaign Objectives

• To boost awareness for Toshiba laptops
• To drive more traffic to the Toshiba website

Key Highlights

• Display, video, and intextual ads were served up on tech and shopping sites both on the web and on mobile
• We also launched a paid search campaign geared towards consumers looking for laptops
• Toshiba saw a lift in awareness and traffic within 3 days of the campaign