Clicks to Bricks Personalization: Understanding 'This' Customer
As the phygital retail experience brings digital expectations into B&M, it won't be enough for retail marketers to understand "the customer." It is time to understand this customer - the one right in front of you this second - the one with her own history of dealing with your brand on and off and with her own needs and preferred touch-points.
The Retail Brand Insider Summit will cover:
As retailers are planning their 2022 marketing strategies, MediaPost gathers some of the best minds in the business to show their work and chart the next generation of personalization. Welcome to the concierge era of retail.
Are you interested in attending or meeting AdMedia at this event? Simply fill out the form below.