Case Study
BedHead Pajamas
Client
BedHead is a leading designer and retailer for top-quality pajamas and other sleepwear for men and women of all ages. Its latest goal was to promote its Artist Series, a small selection of eye-catching sleepwear made from the finest fabrics. BedHead was ready to get its customer base expanded in no time at all.
Campaign Objectives
- Target kids (ages 6-14) and women (aged 18+)
- Create a unique voice for widespread customer appeal
- Achieve minimum of 100 new conversions
Key Highlights
- Managed an effective Cross-Channel campaign within 3 months
- Remarketing: Kid-friendly paid ads targeted a younger audience in the blogosphere
- Paid Search ads attracted new impressions to the brand's website
Results
| Unique Visitors | 77% increase |
| Total Visits | 100% increase |
| Cost per Unique Visitor | 29% decrease |
| Cost per Visit | 40% decrease |
| Maintained Audience Engagement | 3.2+ PVs/visit |
| Click-Through Rate | 0.98% |
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