Case Study
OptionsHouse
Client
OptionsHouse is a leading broker for financial trading, but it's always ready to expand its customer base. AdMedia stepped in to offer them tools like mobile and sponsored search results to attract new clients.
Campaign Objectives
- Attract new visitors to OptionsHouse.com
- Boost sales for the mobile and virtual trading platforms
Key Highlights
- Distributed multiple video and text ads across search engines, news sites, financial market blogs, and small business websites
- Developed hundreds of mobile ads that brought in multiple new conversions
- Sponsored links on AdMedia's owned and operated sites brought in new impressions
Results
| Unique Visitors | 43% increase |
| Total Visits | 89% increase |
| Cost per Unique Visitor | 65% decrease |
| Cost per Visit | 55% decrease |
| Maintained Audience Engagement | 2.2+ PVs/visit |
| Click-Through Rate | 1.43% |
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