There are plenty of options out there when it comes to renting a car, so when Alamo wanted to get a leg up on the competition, they utilized a paid search campaign to help them get in front of more users. Now they're gaining more exposure than they thought was possible.

Campaign Objectives

  • Improve brand recognition to a larger base of potential clients.
  • Increase views by displaying company on all major search engines.
  • Keep up with the other companies in the industry.

Key Highlights

  • Views increased dramatically within days of running the campaign.
  • Conversion rates increased.
  • Put Alamo in a brighter light, matching them with competitors in the industry.


Cost-per-click: $2.70
Impressions: 9,100,000
Clicks: 38,000
Lift in awareness: 48%
Conversion rate: 2.2%
Savings from other ad networks: 44%

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