Paychex wanted to get the word out about its payroll processing and benefits outsourcing services, particularly among new business owners. AdMedia provided them with better outreach thanks to its cross-channel display advertising solutions.

Campaign Objectives

  • Increase brand awareness among startup companies and new business owners
  • Expand the company's reach across the Web

Key Highlights

  • Over 200 colorful banner ads were distributed across multiple affiliated websites and mobile platforms
  • Sponsored ads appeared on search engines, as well as on email service providers and news sites
  • Revenue and conversions increased significantly


Unique Visitors: 58% increase
Total Visits: 44% increase
Cost per Unique Visitor: 64% decrease
Cost per Visit: 57% decrease
Maintained Audience Engagement: 2.9+ PVs/visit
Click-Through Rate: 0.99%

Sign up today

Register for an account and get your campaign up and running in minutes