1800Flowers.com wanted to reinforce its brand and remind users that it is the best and most convenient source for flowers, centerpieces, gift baskets, and more. In order to meet this goal, AdMedia deployed targeted display, search, and mobile ads.
Campaign Objectives
To increase brand awareness
To drive traffic to 1800Flowers.com
To showcase the site's wide selection of flowers and gift items
Key Highlights
Sponsored search results for 1800Flowers.com were served up to users searching for gift ideas online
Display ads were deployed on shopping websites and on AdMedia's relevant properties
The brand increased traffic and conversions thanks to the campaign
Results
Cost-per-click: $0.85
Impressions: 1,320,000
Clicks: 13,090
Lift in awareness: 30%
Conversion rate: 0.95%
Savings from other ad networks: 80%
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