1800Flowers.com

Client

1800Flowers.com wanted to reinforce its brand and remind users that it is the best and most convenient source for flowers, centerpieces, gift baskets, and more. In order to meet this goal, AdMedia deployed targeted display, search, and mobile ads.

Campaign Objectives

  • To increase brand awareness
  • To drive traffic to 1800Flowers.com
  • To showcase the site's wide selection of flowers and gift items

Key Highlights

  • Sponsored search results for 1800Flowers.com were served up to users searching for gift ideas online
  • Display ads were deployed on shopping websites and on AdMedia's relevant properties
  • The brand increased traffic and conversions thanks to the campaign

Results

Cost-per-click: $0.85
Impressions: 1,320,000
Clicks: 13,090
Lift in awareness: 30%
Conversion rate: 0.95%
Savings from other ad networks: 80%

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