SimpleTuition wanted to get more interaction from their ability to compare student loans for users and needed a way to get more people onto their page. They wanted something that would attract visitors without becoming a nuisance.

Campaign Objectives

  • Direct leads back to the landing page.
  • Reach out to 98% of the web.

Key Highlights

  • Increased page views and interaction through unobtrusive Thank You Offers, as well as in-text and contextual ads.
  • Cost of campaign was lowered from other networks.


Unique visitors: 58% increase
Awareness: 63% increase
Cost for campaign: 44% decrease
Clicks: 55% increase

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