Pittman & Davis

Client

For over 80 years, Pittman & Davis has delivered gifts of fresh fruit, smoked meats, cheeses, and more to thousands of appreciative friends and families. A surplus of quality Ruby Red Grapefruit from the Texas Rio Grande Valley gave this provider an idea to attract new customers and create more demand for their grapefruit.

Campaign Objectives

  • Target new audience with an appeal to the health benefits of grapefruit
  • Increase customer outreach across the Web
  • Reduce their overall Cost per Visit

Key Highlights

  • ThankYouOffer ads were set up to target customers on other related websites
  • Our Remarketing campaign extended the company's online reach by 98%
  • We developed dynamic banner ads to target health and fitness websites

Results

Unique Visitors: 58% increase
Total Visits: 100% increase
Cost per Unique Visitor: 50% decrease
Cost per Visit: 69% decrease
Maintained Audience Engagement: 4.3+ PVs/visit
Click-Through Rate: 0.88%

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