ChicNova

Client

ChicNova said it wanted to be known as "a world-class fast fashion deliverer to women worldwide," so AdMedia aimed to help them do just that. What followed was a cross-channel marketing campaign that put ChicNova closer than ever to that goal.

Campaign Objectives

  • Boost sales for handbags, jewelry, clothing, shoes, and other women's accessories
  • Increase international appeal for women ages 21+

Key Highlights

  • Display: Improved brand recognition through colorful ads on women's issue blogs and advice columns
  • Targeted younger women through fashion review sites and trending fashion retailers
  • Increased mobile ad conversions within the first month of the campaign

Results

Unique Visitors: 55% increase
Total Visits: 89% increase
Cost per Unique Visitor: 45% decrease
Cost per Visit: 67% decrease
Maintained Audience Engagement: 3.5+ PVs/visit
Click-Through Rate: 1.4%

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