CarRentals, LLC

Client

While its original website remains a popular choice for rental car shoppers, CarRentals is understandably proud of its new mobile-friendly website, which it hoped would raise new interest with greater customer outreach. The only question was how it would make the new website known through classic search engines and mobile advertising.

Campaign Objectives

  • Develop mobile ads in a long-term targeted campaign
  • Deliver new visitors

Key Highlights

  • Precision Targeting: Focus on high-income customers with access to smartphones and tablets
  • Employed Paid Search ads through mobile-friendly search engines and sites
  • Achieved a significant lift in conversions through mobile ads

Results

Unique Visitors: 43% increase
Total Visits: 62% increase
Cost per Unique Visitor: 47% decrease
Cost per Visit: 56% decrease
Maintained Audience Engagement: 2.5+ PVs/visit
Click-Through Rate: 1%

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