Wanting to promote their Criminal Defense Attorney services in a bigger light, Total Criminal Defense opted for cross-channel marketing in their plan to not only build recognition, but to also build their client list and increase their conversion rates.
Campaign Objectives
Put the Criminal Defense Attorney services in the forefront.
Increase conversion rates.
Precise targeting based on relevancy and interest.
Key Highlights
Witnessed an increase over other competitors in views and conversions.
An extraordinary number of ad combinations used.
Advanced algorithms detected relevant keywords and sites for higher interest.
Results
Cost-per-click: $2.95
Impressions: 9,000,000
Clicks: 33,000
Lift in awareness: 52%
Conversion rate: 3.6%
Savings from other ad networks: 22%
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