House Republican Campaign Committee (HRCC), AdMedia was tasked by Media Partners political agencies to execute an omnichannel political ad delivery across its platform. Leveraging AdMedia’s first-party to execute in 10 competitive races.

Campaign Objectives

  • Disrupt and mitigate the effectiveness of competitors' bus tours during the presidential campaign.
  • Execute multiple campaigns across various candidates to propel each candidate to election victory.

Key Highlights

  • Flooded the geography of the bus route with the client’s message, reaching key demographics of undecided, swing, and independent voters.
  • Ensured maximum reach by targeting mobile and tablet audiences.
  • Executed each stop with custom geographic, voter demographic, and targeting within a tight window of 1 – 2 days.


Reached key demographics of undecided, swing, and independent voters along the bus route.
Targeted mobile and tablet audiences for maximum reach.
Successfully executed each campaign stop with custom geographic and voter demographic targeting within a short timeframe of 1 – 2 days.

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