Hudson Reed

Client

Hudson Reed is a global manufacturer and online retailer of designer radiators, showers, shower panels and faucets. They are unique in the fact that they do not possess any retail showrooms nor do they distribute catalogs or brochures. Specializing in contemporary and traditional fixtures, they serve over 10,000 customers a month.

Campaign Objectives

  • Expand search marketing campaigns to hit specific high-market, high-income cities.
  • Direct traffic to general store pages and specific product pages.
  • Improve on market share and page ranking versus competitors like Kohler.
  • Push the growth of their online and telephone ordering system.

Key Highlights

  • Delivered visitors to relevant product pages through strategic bidding of prime keywords.
  • Highlighted the ease-of-use of their online and telephone ordering system.
  • Boosted the brand recognition to targeted countries where they outdid their more recognized competition.

Results

Unique Visitors: 78% increase
Total Visits: 82%: increase
Cost per Unique Visitor: 40% decrease
Cost per Visit: 46% decrease
International Visitors: 81% increase
Search engine rankings: Top 10 results

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