Reeds Jewelers

Client

Reeds has stores in over 18 states and a leading online storefront for the finest jewelry. This long-standing retailer came forward with a major sale on engagement rings, which it hoped would coincide with an increase in unique visitors from across the Web.

Campaign Objectives

  • Attract new unique visitors
  • Extend its reach to mobile users and customers
  • Promote its sale through relevant blogs and niche websites

Key Highlights

  • Remarketing extended its outreach across search engine advertising and browser targeting by 92%
  • Preroll ads on mobile video sites resulted in numerous new conversions
  • Achieved milestones in terms of unique visitors through mobile and paid search

Results

Unique Visitors: 76% increase
Total Visits: 100% increase
Cost per Unique Visitor: 53% decrease
Cost per Visit: 64% decrease
Maintained Audience Engagement: 4.5+ PVs/visit
Click-Through Rate: 1.13%

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