Vera Bradley

Client

Vera Bradley has been a leader in the gift industry for the last 30 years, but it recently needed to increase its appeal to a younger audience with its new line of handbags. AdMedia was able to help them achieve this goal with sponsored search ads and an intense targeting campaign on its owned and operated sites.

Campaign Objectives

  • Raise sales for the new handbag line
  • Increase appeal among women ages 21 to 30

Key Highlights

  • Sponsored search ads on publisher sites
  • Targeted younger audience with preroll ads on video websites
  • An email ad campaign was also deployed

Results

Unique Visitors: 62% increase
Total Visits: 80% increase
Cost per Unique Visitor: 41% decrease
Cost per Visit: 45% decrease
Maintained Audience Engagement: 3.2+ PVs/visit
Click-Through Rate: 1.8%

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