Beneful is a trusted and reliable pet food brand that wanted AdMedia to run its ad campaign to target interested users across multiple platforms through a variety of advertising techniques.

Campaign Objectives

  • Attract users who search for pet food related keywords
  • Direct interested users to the company website through display and search ads
  • Target customers who did not complete the call-to-action through Remarketing tools and drive them back to the Beneful website

Key Highlights

  • Targeted relevant websites to deploy ads
  • Increased traffic from directed customers
  • Increased conversion rate through Remarketing


Cost-per-click: $2.36
Impressions: 10,000,000
Clicks: 21.2k
Lift in awareness: 13%
Conversion rate: 7.3%
Savings from other ad networks: 58%

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