Toshiba

Client

To promote its latest line of laptops, Toshiba launched a massive cross-channel advertising campaign with AdMedia. A variety of search, display, video, and intext ads were deployed on multiple web and mobile websites.

Campaign Objectives

  • To boost awareness for Toshiba laptops
  • To drive more traffic to the Toshiba website

Key Highlights

  • Display, video, and intextual ads were served up on tech and shopping sites both on the web and on mobile
  • We also launched a paid search campaign geared towards consumers looking for laptops
  • Toshiba saw a lift in awareness and traffic within 3 days of the campaign

Results

Cost-per-click: $1.37
Impressions: 2,980,000
Clicks: 18,770
Lift in awareness: 40%
Savings from other ad networks: 35%

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