Orbitz Worldwide Inc


Orbitz wanted to reel in lost visitors and convert users who visited the site without completing the booking process. In order to do this, the brand ran a big remarketing campaign using AdMedia's technology.

Campaign Objectives

  • To bring back lost visitors
  • To convert more travelers
  • To send traffic back to the Orbitz website

Key Highlights

  • Ads were remarketed across 98% of the web
  • Orbitz ads ran on multiple websites, including blogs, email service providers, news sites, and more
  • Orbitz also saw a lift in brand awareness


Cost-per-click: $2.75
Impressions: 5,000,000
Clicks: 39,000
Lift in awareness: 50%
Conversion rate: 0.91%
Savings from other ad networks: 45%

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