HughesNet - Broadband by Satellite

Client

As a leader in its own field, HughesNet is always looking to increase its consumer satellite Internet network across the US. While its previous video ads were already effective, AdMedia sought to increase the company's audience through alternative channels.

Campaign Objectives

  • Increase sales of satellite Internet network coverage
  • Develop alternative online ads and expand its audience share

Key Highlights

  • Multiple banner and footerroll ads were displayed through mobile websites to reach out to a younger and more tech-savvy audience
  • Paid ads on search engines yielded new conversions
  • Delivered new visitors at lower costs

Results

Unique Visitors: 44% increase
Total Visits: 68% increase
Cost per Unique Visitor: 33% decrease
Cost per Visit: 67% decrease
Maintained audience engagement: 2.3+ PVs/visit
CTR: 0.76%

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