Petsmart

Client

Petsmart is the largest specialty pet retailer of services and solutions for the lifetime needs of pets.The company operates over 1,200 stores along with over 200 specialty service locations.

Campaign Objectives

  • Associate the Petsmart name with leading brand names through search engine marketing campaigns.
  • Send relevant and inquiring traffic to the appropriate Petsmart services like grooming and adoption.
  • Create appealing search ads for the many services that Petsmart provides.
  • Increase visibility for on-the-go users with mobile ready ads and landing pages.

Key Highlights

  • All traffic was diverted through to appropriate channels by creating different landing pages.
  • Managed a large PPC budget that covered key product terms as well as brand names.
  • Organized an ever increasing traffic flow by distributing on an array of tested pages.
  • Maintained daily, weekly and monthly stats to observe trends and site errors.

Results

Unique Visitors: 60% increase
Total Visits: 70% increase
Cost per Unique Visitor: 35% decrease
PPC Costs: 60% decrease
Keyword-specific traffic: 35% increase
New traffic sources: 75% increase

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